![]() To be able to tell this story, Canal + started the campaign with the spot “Apparition” and ended with the coronation of the winner in an event. The goal of the game was to work strategically with or against other users to build and improve the player’s profile for battles against the kingdoms. To launch the 4th season of Game of Thrones in Spain, Canal + mounted a transmedia game that consisted of Twitter battle, 19 Kingdoms to attack other Kingdoms or other families. Tell a story in different languages, media and supports.ģ examples of some effective transmedia campaigns.The opportunity to create and form interesting content for your target audience.Generate more traffic on your website and social networks. ![]() Promote social networks by your users, benefiting your company.The communication that is generated is natural and transparent, they will be able to know part of the interior of the history of your company.Achieving sentimental ties that will make your customers have a more united loyalty to your industrial company. The main advantage that it reflects on you is the way you connect with your customers and users, you make them the protagonists of your campaign and / or feel identified with it.Infographics: they are a very dynamic format to add to your social networks.īenefits of applying a transmedia campaign in your industrial companyĬarrying out transmedia marketing campaigns is very effective, but do you really know what are the advantages and benefits that it can generate for you?.Digi - novels: stories told that alternate in transmission, can be on paper or video clips.Miniseries: It would be the continuation of the history of video games.Actions in the street: You can create a mini advertisement on the street, that is, related to your industrial company and at the same time making use of the public road.You can also create trivia, riddle, or puzzle games that are short-lived and fun. Video Games: You can make use of basic and hookable games, such as ludo, puzzle, etc.Different ways to run a transmedia campaignĪs we have already mentioned previously, there are various means of communication to carry out this type of campaign, these can be: This character of proximity to the client is what makes this type of campaign the perfect ally in B2C marketing. Through the interactivity of the audience seeks to tell a story. It manages to connect with the client in a more direct, personal and emotional way, thus giving a positive turn to the brand, since the clients are integrated dynamically with it, in addition to helping the history of the company to transcend to a wide public.Ī transmedia campaign is an excellent way to capture and retain the audience, as well as reinforce brand awareness. Another characteristic of this type of campaign is the interactivity with the public. But, unlike traditional campaigns, each channel is used to tell a part of the story by adapting the message and all of them complement each other to create a message. What is a transmedia campaign? (+ examples)Ġ6 February 2018 Communication & Media In recent years, transmedia communication has emerged as a new way of telling stories.Ī transmedia campaign is a campaign in which information about a brand is transmitted through different channels.
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